How to make the most out of your Glovo menu

Did you know that products with descriptions tend to be ordered around 7-8 times more often than those without?

Providing clear, appealing descriptions is key to promoting your shop on the delivery app. That’s why we want to help you get the best possible results. Descriptions should ideally contain no more than 20 words aimed at attracting attention about the product’s taste, texture, preparation method or origin. For example: “hot wings, roast chicken, Mexican tacos”

Answer these three questions to give your dishes the best possible presentation!

  • What are the main ingredients? Highlight the main ingredients, making sure you mention everything that’s included in the dish. Remember that “multigrain bread and honey mustard sauce” is more descriptive and appealing than simply “bread and sauce”.

 

  • How big is your dish, and how many units does it include? It’s important that you state the quantities involved to help users make the best choice. Use abbreviations for quantities, weights or sizes. For example: “spring rolls (3 units), lemonade (330 ml), hamburger (200 g)”.

 

  • Do you offer lactose-free/vegetarian/vegan/low-carb options? We suggest you specify whether products are gluten-free, vegan or lactose-free. This will make customers happier and more likely to choose your product. Example: vegan tofu poke bowl, or lactose-free banana and strawberry smoothie

Improve the description of your dish by answering four extra questions.

  • Can the product be customised?

For example: Choose the main protein and additional ingredients. 

  • How is the dish cooked? 

For example: Steamed ravioli with sautéed seasonal vegetables. 

  • Describe your dish! 

For example: sweet blueberry sauce; texture: crispy Panko fillet; flavour: flavoured with citrus fruits; a touch of colour: Tropea red onion.

  • What makes your dish unique? 

Don’t miss the chance to tell customers what makes your dish unique. For example: traditional Spanish tapas, Italian-Japanese fusion dishes.

Remember that adding pictures of your products will help make your menu more appealing

Presentation is very important when choosing what to eat: adding attractive photos will help grow your business. Products with photographs are ordered around three times more often than those without.

Ten food photography tips and tricks for food delivery

  1. The product should take up around 60% to 70% of the photograph.
  2. Make sure the dish is in focus and you provide a good quality photograph: Orientation: square – Dimensions: 1000 x 1000 pixels – Format: JPG – Size: under 1 MB
  3. The photo should be a frontal shot of the product
  4. The photo should show the right size and proportions of the ingredients. 
  5. Don’t include any items or ingredients that aren’t part of the dish you’ll be serving.
  6. In the case of combos, show all the items making up the combo separately and next to each other. Everything that’s included and nothing else!
  7. Take a photo that’s as realistic and representative as possible.
  8. Your dish is the star! Make sure that customers’ attention isn’t captured by the background rather than the dish 
  9. The best backgrounds are those with plain light colours.
  10. Any other visible items, such as kitchens, other objects, people or hands on the plate, will distract customers’ attention away from the food.